Social Initiatives

“Every Social and Global Issue Is a Business Opportunity in Disguise.” Peter Drucker

Imagine Singapore is a civic movement to bring people from all walks of life together to discover the true essence of our strengths, qualities and spirit that have stood the test of time. Simply put, we imagine a nation in conversation.

The purpose of Imagine Singapore is to enhance long-term social capital of the nation by promoting citizenry engagement and positive activism. We aim to discover the hope, possibilities and aspirations of people living in Singapore through conversations that matter, and promote greater ownership of issues and solutions by communities.

Imagine Singapore is a social enterprise created in 2009 to provide training, research and positive stories of interest to policy makers, social sector organizations and businesses looking to seek solutions for social issues.

The Imagine Singapore movement started right in the midst of the economic downturn to spread hope and optimism amongst the working population with a topic called "Upturning the Downturn" championed by the National Trade Union Congress (NTUC).

Through workshops using a simple and accessible approach of asking questions called Appreciative Inquiry, volunteer interviewees are trained to conduct interviews on focused topics. One of the unique features of the movement is the intergenerational element – many of the interviews are conducted by students with adults so as to foster intergenerational bonding.

One of our topics "Age Unlimited" focused on active aging as a topic that cuts across all ages, races, language and religions – so as to build a common platform for people who are passionate about promoting active living to network and create self-directed solutions. By bringing people together on common issues of interest and finding solutions for themselves, Imagine Singapore hopes to contribute to collective efforts to promote greater civic engagement and positive citizenry activism.

We believe that people grow in the direction of questions we most frequently ask ourselves. Positive images precede positive action. We have experienced the ability of this approach to bring positive changes - the mere act of being asked these questions serve to deepen the quality of connection between people and strengthen the individual's sense of hope for the future.